Direct booking vs OTA: 3 steps to rise hotel direct booking and bypass rate parity
Feb 28, 2018
As PhocusWire explain in their article: “The average hotel website conversion rate (bookings divided by unique monthly visitors) is typically below 2%. For example, imagine 100 people visit your hotel website. Out of those people, less than two will complete a booking, and more than 98 wil Read more...