How to choose the best bidding system for your hotel?

Mar 21, 2018
  If you follow all recommendations about how to do properly your job as a Hotel Manager, you just need to take a deep breath, 2 weeks’ holidays very far from here and brainstorm about how you will be able to survive. Hoteliers are expected to be 100% digitalized, mobile-oriented, be able to Read more...

Bidding the new hotel trend

Mar 19, 2018
  It is now well known to you, hoteliers, that there is a strong need to raise the direct conversion rate, to lower the high cost of customer acquisition due to OTA’s commissions. Based on recent studies the average conversion rate is around 2% on hotel websites. It means that out of 100 cli Read more...

Is Airbnb Millenials’ strategy at a turning point?

Mar 15, 2018
  According to a new detailed study on US Millennials travel (Source: Resonance Consultancy, issued Jan.2018), I was surprised to learn that in spite of Airbnb’s millennial targeted strategy, “Millennial travelers prefer upscale and luxury hotels/resorts (35%), followed by camping (33%) and Read more...

PrivateDeal launches the first Direct Bidding Engine

Mar 02, 2018
  Until now, no one was able to know the price that guests would like to pay for staying in a hotel. This information is crucial for a hotel in order to optimise the yield management. Providing this information to all independent hoteliers is the bet made by PrivateDeal, as Swiss company fou Read more...