How to take advantage of the new luxury hotel standards

Jul 24, 2018
  Back in the early second part of the 20th Century, we witnessed the emergence of huge luxurious hotel chains such as Hilton and Marriot. These groups were so prevalent in the hospitality industry that they defined, for many years, what Luxury should be about. They contributed to set the bo Read more...

5 false beliefs regarding hotels bidding systems

May 26, 2018
  Over the last 10 years, eBay spread the online bidding model to all business areas: you can bid today to buy any goods or services, bid for a car rental, a flight or a hotel room. Bidding systems are everywhere now, hoteliers get often proposals for different solutions whose common objecti Read more...

Setting a good price strategy without losing your mind

May 18, 2018
  Setting the right price to sell your hotel rooms is like a never-ending roller-coaster. I recently got across a very interesting article on eHotelier written by David Lund explaining how to your last available rooms of the day.   Here is the outlook: you have a few rooms left to Read more...

Which future for the voluntary chain model?

Apr 30, 2018
  The first Voluntary hotel chain was created in 1946, we are talking about Best Western, followed by others. Then, the 80’s saw a second major wave of voluntary chains, such as The Leading Hotels of the World, World Hotels, Logis, Inter-Hotel, Relais du Silence, Relais & Châteaux,  arou Read more...

How to choose the best bidding system for your hotel?

Mar 21, 2018
  If you follow all recommendations about how to do properly your job as a Hotel Manager, you just need to take a deep breath, 2 weeks’ holidays very far from here and brainstorm about how you will be able to survive. Hoteliers are expected to be 100% digitalized, mobile-oriented, be able to Read more...

Bidding the new hotel trend

Mar 19, 2018
  It is now well known to you, hoteliers, that there is a strong need to raise the direct conversion rate, to lower the high cost of customer acquisition due to OTA’s commissions. Based on recent studies the average conversion rate is around 2% on hotel websites. It means that out of 100 cli Read more...

Is Airbnb Millenials’ strategy at a turning point?

Mar 15, 2018
  According to a new detailed study on US Millennials travel (Source: Resonance Consultancy, issued Jan.2018), I was surprised to learn that in spite of Airbnb’s millennial targeted strategy, “Millennial travelers prefer upscale and luxury hotels/resorts (35%), followed by camping (33%) and Read more...

PrivateDeal launches the first Direct Bidding Engine

Mar 02, 2018
  Until now, no one was able to know the price that guests would like to pay for staying in a hotel. This information is crucial for a hotel in order to optimise the yield management. Providing this information to all independent hoteliers is the bet made by PrivateDeal, as Swiss company fou Read more...