Last week, our team had the chance to attend a conference on the importance of digitalization in sunny Crans-Montana, Switzerland. This was both an opportunity to pitch our…
It is no secret that our attention span has been drastically decreasing in the last 15 years[1], dropping from 12 seconds in 2000 to around 8 seconds today. You…
When looking back on the history of hotel pricing strategies, nothing really stands out until the early 80s. Before the deregulation years, most hotel stuck to a traditional model…
“Taking a new step is what people fear most”. This quote by Russian writer Dostoevsky embodies well one of the sad lingering reality of today’s hospitality market: the fear…
The Australian Competition and Consumer Commission recently denounced the fake offers and the pseudo-objectivity of Trivago. Could this spell the end of OTAs' egregious impunity on the legal side?…
Recently, data collection built itself a bad reputation. This is due, in no small part, to a few big companies taking advantage of legal uncertainty surrounding the use of…
Back in the early second part of the 20th Century, we witnessed the emergence of huge luxurious hotel chains such as Hilton and Marriot. These groups were so prevalent…
The first Voluntary hotel chain was created in 1946, we are talking about Best Western, followed by others. Then, the 80’s saw a second major wave of voluntary chains,…
If you follow all recommendations about how to do properly your job as a Hotel Manager, you just need to take a deep breath, 2 weeks’ holidays very far…
It is now well known to you, hoteliers, that there is a strong need to raise the direct conversion rate, to lower the high cost of customer acquisition due…