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[Pressemitteilung] HotelREZ Hotels & Resorts entscheidet sich für PrivateDeal (EN)

HotelREZ Hotels & Resorts chooses PrivateDeal to boost hotels’ revenue through its innovative direct booking solution.


LONDON and LAUSANNE, April 8th., 2021 – HotelREZ Hotels & Resorts continues to expand its technology portfolio with the addition of PrivateDeal, an award-winning smart negotiation solution designed to drive additional direct bookings. PrivateDeal’s expertise in delivering a personalized, customer-first booking experience will enable HotelREZ’s Hotel network to increase the share of direct acquisition in their distribution mix. The integration of PrivateDeal’s solution will be twofold, both on hotels’ websites and on HotelREZ global consumer platform.

“We have a history of always providing our hotel customers with the most efficient technology solutions available on the market. To achieve this, we are constantly on the lookout for new and innovative approaches likely to help them succeed.” stated Mark Lewis, CEO, and founder of HotelREZ. “We believe that PrivateDeal will be a key innovative addition for our hotels, which will allow them to differentiate their offer within an increasingly competitive market.”

In an industry completely reshaped by the COVID-19 pandemic, technological innovation in the direct booking space remains one of the best ways for hotels to bounce back. Indeed, ever since the trust in OTAs has been damaged because of COVID-related cancellations, hotels have needed a strong direct acquisition strategy to compensate. By choosing PrivateDeal’s solution, HotelREZ demonstrates that it remains closer than ever to the concerns of its hotel customers.

“We are proud to partner up with such an experienced and well-renowned institution as HotelREZ.” said Isabelle Mauguin, Cofounder of PrivateDeal. We trust that our guest-first technology approach will support their hotel network in building successful and durable direct booking strategies.”  


About HotelREZ

HotelREZ Hotels & Resorts was started in 2004 by Mark Lewis, an experienced hospitality industry professional and entrepreneur. Over the course of a decade, the company has grown to be one of the leading hotel representation companies dedicated to marketing and connecting independent hotels with bookers worldwide. Today HotelREZ provides a range of distribution, revenue, sales consultancy, and marketing services to over 1,500 independent hotels and small groups in more than 100 countries around the world. For requests and further information, you can contact us at +44 (0) 203699 9936. Alternatively, you can email us at

About PrivateDeal

Founded in 2017, in the halls of the innovation village of the Ecole Hôtelière de Lausanne (EHL), PrivateDeal has developed the first smart negotiation solution for hotels. In the form of a widget displayed on the hotel websites, PrivateDeal allows users to offer their own price for a room or package, either for a night or for several hours during the day. If the offer is accepted, the client can simply pay for the stay; otherwise, a negotiation phase follows, based on an AI algorithm.


PrivateDeal thus allows hotels to increase the share of direct bookings they realize by presenting users with a custom and entertaining booking experience. Furthermore, the solution optimizes pricing management through a unique demand-based strategy.

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