About PrivateDeal

Swiss Innovation

PrivateDeal was established in Switzerland, within the innovative environment of the EHL (Ecole Hôtelière de Lausanne), the beating heart of hospitality education. Drawing on the management team’s extensive experience as hotel managers, our smart negotiation solution was designed to help hotels navigate through the challenges brought about by the the digital revolution.

For most hotels, Online Travel Agencies (OTAs) still represent the default solution to such challenges, despite a heavily skewed relationship. Rate parity, customer data and large commissions all contribute to strengthen the OTAs’ position at the expense of Hoteliers.

Private Deal’s mission is to restore power into the right hands: those of the hotelier. Through the use of a Smart Negotiation Solution, guests have a strong incentive to book directly with hotels, freeing you from the shackles of parity clauses. Moreover, the Artificial Intelligence built directly into the platform helps hotel managers optimize their pricing strategy based on the latest demand trends.

Mentions and Recognitions

In 2019, PrivateDeal was selected amongst the top 50 startups to invest in by Bilan Magazine.

In 2019, PrivateDeal won the Milestone “Prix Première” Award, rewarding a project that convinces with its original, surprising and daring approach and that has great development potential.

In 2020, PrivateDeal was selected to be a part of the FIT program amongst some of the most innovative companies in Switzerland.

In the news

Digitourism designates five winners who contribute to the digitalization of Valais tourism!

PrivateDeal is one of the five winners! Link to the press release: https://digitourism.ch/fr/actualites/digitourism-designe-cinq-laureats-qui-contribuent-a-la-digitalisation-du-tourisme-valaisan%e2%80...
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PrivateDeal allows you to create an entire coupon marketing strategy for your clients.

Coupons have proven, time and again, that they are a highly effective sales tool.  A study from an independent research-marketing firm, A.C. Nielson Co., suggests that 95% of people like getti...
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[Press Release] HotelREZ Hotels & Resorts chooses PrivateDeal

HotelREZ Hotels & Resorts chooses PrivateDeal to boost hotels’ revenue through its innovative direct booking solution.   LONDON and LAUSANNE, April 8th., 2021 – HotelREZ Ho...
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Meet the team

Lucien Mauguin


Isabelle Mauguin


Matthieu Mauguin

Digital Marketing Manager

Claire Strasser

Digital Product Manager

Ana Cuturic

Sales & Marketing Specialist

James Müller

Finance Specialist

Our team is always on the lookout for new talents. If you wish to take part in the adventure, do not hesitate to send us your resume!