About PrivateDeal

Swiss Innovation

PrivateDeal is a Lausanne-based company established in 2017 in partnership with the Ecole Hôtelière de Lausanne. The company has developed a unique and patented technology that personalizes sales prices per customer thanks to AI. This innovative B2B solution provides brands with key information to develop their customer base, target new markets, and adapt their prices.

After a successful implementation within the luxury hotel industry, the company is now also serving e-commerce companies and luxury brands in Switzerland and abroad.

As of 2022, PrivateDeal has offices in Switzerland, USA, and India.

Mentions and Recognitions

In 2019, PrivateDeal was selected amongst the top 50 startups to invest in by Bilan Magazine.

In 2019, PrivateDeal won the Milestone “Prix Première” Award, rewarding a project that convinces with its original, surprising and daring approach and that has great development potential.

In 2020, PrivateDeal was selected to be a part of the FIT program amongst some of the most innovative companies in Switzerland.

In the news

Digitourism designates five winners who contribute to the digitalization of Valais tourism!

PrivateDeal is one of the five winners! Link to the press release: https://digitourism.ch/fr/actualites/digitourism-designe-cinq-laureats-qui-contribuent-a-la-digitalisation-du-tourisme-valaisan%e2%80...
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PrivateDeal allows you to create an entire coupon marketing strategy for your clients.

Coupons have proven, time and again, that they are a highly effective sales tool.  A study from an independent research-marketing firm, A.C. Nielson Co., suggests that 95% of people like getti...
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[Press Release] HotelREZ Hotels & Resorts chooses PrivateDeal

HotelREZ Hotels & Resorts chooses PrivateDeal to boost hotels’ revenue through its innovative direct booking solution.   LONDON and LAUSANNE, April 8th., 2021 – HotelREZ Ho...
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Meet the team

Lucien Mauguin


Isabelle Mauguin


Matthieu Mauguin

Digital Marketing Manager

Claire Strasser

Digital Product Manager

Ana Cuturic

Sales & Marketing Specialist

James Müller

Finance Specialist

Our team is always on the lookout for new talents. If you wish to take part in the adventure, do not hesitate to send us your resume!