Hospitality Blog

Insights on OTAs, channel management, direct bookings, online marketing, smart pricing, retargeting and more ...

With the slow reopening of international travel, most of the larger online booking platforms, led by Booking.com and Expedia, have finally decided to turn their billion-dollar marketing power engine back on. This thunderous comeback ought to put...

As travel slowly begins to recover, a renewed hospitality market is emerging. Most notably, travellers’ behaviour has been drastically affected by the pandemic, which is bound to impact the way hotels envision their acquisition strategy for yea...

The COVID-19 outbreak brought about an anxiety-ridden climate throughout the world. How can an industry that makes a living selling experiences and emotions thrive in such an environment? In this article, we will explore the post-COVID hotel experien...

Since its creation, Airbnb has been used to shake things up in the hotel market. But what happens when a pandemic disrupts the disrupter? This article analyzes how the Silicon Valley-based "startup" adapted its business model to the COVID-1...