In the news

Digitourism designates five winners who contribute to the digitalization of Valais tourism!

PrivateDeal is one of the five winners! Link to the press release:

Read full story
14.06.2021 -

Digitourism designates five winners who contribute to the digitalization of Valais tourism!

PrivateDeal is one of the five winners! Link to the press release:

19.05.2021 -

PrivateDeal allows you to create an entire coupon marketing strategy for your clients.

Coupons have proven, time and again, that they are a highly effective sales tool.  A study from an independent research-marketing firm, A.C. Nielson Co., suggests that 95% of people like getting coupons, with 60% of them revealing they are actually looking for coupons. Thanks to our free coupon management system, hotels can retarget the visitors who did not finalize their deal or increase the loyalty of existing guests. You c...

02.04.2021 -

[Press Release] HotelREZ Hotels & Resorts chooses PrivateDeal

HotelREZ Hotels & Resorts chooses PrivateDeal to boost hotels’ revenue through its innovative direct booking solution.   LONDON and LAUSANNE, April 8th., 2021 – HotelREZ Hotels & Resorts continues to expand its technology portfolio with the addition of PrivateDeal, an award-winning smart negotiation solution designed to drive additional direct bookings. PrivateDeal’s expertise in delivering a person...

10.02.2021 -

PrivateDeal & IBA join forces and unite to unleash intelligent and affordable solutions to the hotel market

Lausanne, 11. February 2021 PrivateDeal – smart negotiation solution for hotels – and IBA (Immersive Business Advantage) – Virtual tour experts- are pleased to announce the conclusion of a strategic partnership to fully support hotels succeed in their digital transformation.  This partnership expands the realm of possibilities like a breath of fresh air on an industry plagued by hardship. Together, they enco...

31.08.2020 -

PrivateDeal rethinks Hotel Day-Use Bookings

Press release   PrivateDeal rethinks hotel day-use bookings   Lausanne, August the 31st 2020 | In a hotel environment strongly shaken by the COVID-19 outbreak, PrivateDeal reinvents a practice often overlooked by the industry: day-use bookings. This new service is part of a process of renewal and innovation driven by a profound paradigm shift within the hotel industry.   The COVID-19 pandemic has drasti...

29.06.2020 -

Swiss Deluxe Hotels launch a new booking platform with best price guarantee to encourage direct booking

Media Release, 29th June 2020 Media corner:    Swiss Deluxe Hotels launch a new booking platform with best price guarantee to encourage direct booking “Bid your price” option to create additional incentives   Zurich, 29 June 2020 – In cooperation with the start-up PrivateDeal, the 40 Swiss Deluxe Hotels launch a joint booking platform. The innovat...

17.02.2020 -

PrivateDeal places 2nd at the StartupGame Contest in Paris

We are proud to announce that PrivateDeal reached the finals of the StartupGame contest organized by Tour Hebdo in Paris! In a field of highly innovative travel startup, Isabelle managed to differentiate PrivateDeal in front of a room of Hospitality executives.

06.02.2020 -

PrivateDeal is selected for the RevFactor Pitch Contest at Opportunity2020

PrivateDeal was selected amongst the 5 companies competing in the Revfactor contest on Tuesday February 11th in London. During this unique event, five of the most innovative and dynamic companies at the forefront of the technological revolution are up against the clock with 2 minutes each to prove why their solution can solve issues facing revenue management today. Taking place in the iconic Emirates Stadium, Opportunity2020 will welcom...

13.11.2019 -

PrivateDeal wins the Premiere Award during Milestone 2019, Excellence in Tourism Ceremony!

For its 20th anniversary, the institution Milestone, Excellence in Tourism, saw things in big. The award ceremony took place in the Kursaal Theater in Bern and had almost 600 travel professionals in attendance. It's in this context that PrivateDeal was nominated for the innovation award alongside seven other great projects from the tourism industry. In an amazing turn of event, PrivateDeal won the Premiere Award,...

25.09.2019 -

PrivateDeal partners with Hotel Tech Event 2019

Next October, we will be attending the Hotel Tech Event (organized by Hotel-Spider) as official partners! On the agenda, numerous talks by talented professionals tackling some of our industry's most burning issues. Want to attend the conference? Check out the official website here

20.09.2019 -

PrivateDeal was selected for the 2019 Milestones "Excellence in Tourism" award!

We are delighted to inform that PrivateDeal was selected as one of the finalists for the Milestone 2019 price « Excellence in Tourism », in the innovation category. In November, we will be competing with seven other companies in Bern for some 30’000CHF in prizes. We are confident that this nomination, which follows closely the Top 50 startups by Bilan, as well as the steady progression in hotel partners, ...

06.06.2019 -

PrivateDeal was trusted with a 200'000CHF Growth Loan from FIT

Link to the press release:

27.05.2019 -

WhitePod joins PrivateDeal!

We are ecstatic to share that WhitePod has joined PrivateDeal. This unique concept blends ecological responsibility and unmatched luxury into one unforgettable travel experience. Make your choice of Pod, from the classy 007 theme to the relaxing Zen atmosphere, and offer your own price with PrivateDeal. You can visit their website here :  

08.05.2019 -

We are delighted to welcome Manas Resort to PrivateDeal!

Set amidst the rugged hills, dense forests and cascading waterfalls of Igatpuri, Manas Resort is the perfect hotel if you are looking for an exotic getaway. We are very excited to work with them!

12.04.2019 -

Article in the EHL Blog

We are proud to be published in the EHL blog! In this article, we discussed the advantage of negotiation as a way to increase your direct bookings. It includes important numbers on the current state of the hospitality industry and interesting insights by EHL Teaching Assistant Meng-Mei Chen! You can check it out here:

13.03.2019 -

We are featured in the Bilan Top 50 Startups to invest in!

We couldn't be prouder to have been selected alongside many talented entrepreneurs as part of the Bilan Top 50 startups to invest in. For the occasion, we were pitching, Tuesday 12th March, during the live event. It was truly an incredible experience during which we met a lot of promising startupers and investors. The selection was covered in the latest edition of Bilan, released this Wednesday, March the 13th; we recommend all...

13.02.2019 -

Check out our latest blog post!

You can find our latest article by clicking the link below: Feel free to share or leave a comment!

26.11.2018 -

Discover Minima Hotel, the latest member in the PrivateDeal family!

We are very proud to welcome Minima Hotel, part of the Majestic Hotel Group, to the PrivateDeal family. Located in Adelaide, Minima offers a truly special experience to their guests, thanks to their rooms each featuring a unique design painted by South Australian artists. It has been transformed into a creative space for both guests and artists to enjoy.  If you want to discover this extraordinary place while exploring Austra...

12.11.2018 -

We are now connected to both AvailPro and FastBooking!

It's now easier than ever to integrate PrivateDeal to your hotel! With our new connection to two major channel managers, AvailPro and FastBooking, both pricing and availabilities can be automatically updated! Yet another reason to adopt PrivateDeal for your revenue management strategy! We are looking forward to years of successful partnership with these two great companies! If you want to try the product, you can fee...

31.10.2018 -

We are proud to welcome Song Hotels (Australia) to PrivateDeal!

PrivateDeal is expanding! Today, we enter the Australian market with Song Hotel Sydney and Redfern as partners. The group is the only "profit for purpose" hospitality institution in the country whose 100% profit goes to charity (supporting YMCA Australia, a not for profit organisation working for gender equality). We couldn't be happier to help to develop the business of such an incredible cause!  You can chec...

08.10.2018 -

PrivateDeal in the 125th year anniversary EHL Magazine

We are proud to be featured in the magazine celebrating the 125th anniversary of EHL! The school, as well as the innovation park, are headed in a great direction, foreseeing every change happening in the hospitality market and always adapting to it. We couldn't be happier to be part of this adventure, along with the greatest visionaries of the industry. You can find the article (in French) on our Facebook, Twitter and/or Lin...

10.09.2018 -

Hospitality Marketing Day

Once again, PrivateDeal was part of the Hospitality Marketing Day! This year, the event took place in the prestigious Lausanne Palace; a great opportunity to highlight the excellence of Swiss Hospitality. We come back home full of new insights and look forward to the next edition!

23.08.2018 -

PrivateDeal is featured in the latest Hospitality Jamaica!

In their latest edition, Hospitality Jamaica talked about PrivateDeal's expansion in the Caribbeans as well as growth potential in this new market. We are looking forward to working more and more with this region! You can check out the article on our social media or in the full magazine online.

31.07.2018 -

A warm welcome to Solitaire Bangkok!

We are thrilled to announce our new partnership with Solitaire Bangkok! This luxurious 4 stars hotel is in a class of its own. With its ideal location in the city center, its beautiful swimming pool and its delicious meals, Solitaire Bangkok has something for everyone.  If you are planning to stay in the Capital of Thailand, don’t look any further and don’t forget to bid your price via PrivateDeal ? www.solitairebang...

16.07.2018 -

Sun Siyam Resorts joins PrivateDeal!

We couldn't be prouder to welcome The Sun Siyam Resorts in the PrivateDeal family. Located in the Maldives Islands, surrounded by the blue water of the Indian Ocean, Sun Siyam offers stays in a truly idyllic scenery. Discover heavenly beauty in this little piece of paradise  ?

31.05.2018 -

Food Hotel Tech Paris

Join us at Food Hotel Tech Paris (04-05 June) for a demo on PrivateDeal bidding engine, you can make an apointment by sending us an email on, see you soon!

13.04.2018 -

Partnership with Cubilis

Stardekk and PrivateDeal are teaming up

06.03.2018 -

ITB Berlin

Join us at ITB (07-11 March) for a demo on PrivateDeal bidding engine, you can make an apointment by sending us an email on, see you soon!

04.02.2018 -


PrivateDeal was at the #AEHLgala on the 3rd of February. We were proud to participate to this amazing event organized by our partner EHL.  1750 persons for a big gala dinner party at U Arena in Paris! To know more: