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Media Release, 29th June 2020
Swiss Deluxe Hotels launch a new booking platform with best price guarantee to encourage direct booking
“Bid your price” option to create additional incentives
Zurich, 29 June 2020 – In cooperation with the start-up PrivateDeal, the 40 Swiss Deluxe Hotels launch a joint booking platform. The innovative system offers a new way to book hotel rooms directly. More than half of the hotels offer a “bid your price” option, in which guests can give their own price proposals. The Smart Negotiation Solution adds an element of excitement and addresses the needs of a young generation of luxury travellers in particular.
An AI-based algorithm will provide guests with the opportunity to offer their own price proposal when booking a hotel room. Discounts of up to 70% are possible. More than half of the 40 members of Swiss Deluxe Hotels use the “bid your price” option. Others adjust their rates to demand and room availability on a daily basis and thus offer their guests a best price guarantee.
“We have been working on this very exciting project for quite some time. Our goal was to promote the interactivity between luxury hotels and their guests, and to benefit from the fresh ideas of a start-up to achieve that,” explains Jan E. Brucker, Swiss Deluxe Hotels Managing Director. “The new approach is a perfect addition to existing booking platforms, as it allows the hotel experience to start with the booking process.”
“It’s a win-win formula where the guest gets his own price and hotels significantly increase their direct sales” says Isabelle Jan, co-founder of PrivateDeal SA. She is convinced that the automated negotiation service will have positive effects on the luxury hotel business and on tourism in general. “We are very proud to partner up with the 40 most prestigious Swiss luxury hotels. This collaboration confirms our ambition to be one step ahead of the market at all times, and, at the same time, to stay as close to hotel guest’s needs as possible.”
The new booking system is available on all 40 Swiss Deluxe Hotels as of today: (www.swissdeluxehotels.com)
For further information, please contact:
CEO and Cofounder
Route de Cojonnex 18, c/o École Hôtelière de Lausanne
1000 Lausanne 25
+41 78 720 71 61
+41 78 778 45 28
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