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A visual guide to hotel personalization

In this new guide, we establish a mapping of the most successful personalization techniques in the hospitality industry. By first dismissing all of the fuzz behind what has rapidly turned into a buzzword, we propose a definition of personalization and what it means for both hotels and guests. Then, we look into how hotels can go about successfully personalizing their guest journey, from booking to leaving and everything in between. Enjoy the tour!

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A visual guide to hotel personalization

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